In many cases, these businesses start with a small budget and grow without the need to hire the services of professional motion design. Usually, it is difficult to convince them, we almost always come to the owner of the business and it is he who ends up showing us how he has been able to survive.
When faced with these types of situations, it is important to keep in mind these arguments that can help us highlight the need for design in any business that offers a face to the public. Many times they believe that they do not need it because they have not seen it as a necessity, but those who appreciate taking care of their business and being aware of any external element that puts them at risk - such as competition or economic crises, among others. - You should know what design can do for your business:
1. Professional motion design is to a business what clothing is to a person
We are born with our personality and we project it through our voice, gaze, gestures, and movements. Professional motion design is like the clothes we wear; it does not constitute the personality by itself, but it is the ideal complement that helps us to project our personality correctly. It can be as striking or discreet as its user, but in the end, it says something and is inalienable. Even not having a formal design is part of that personality. A lawyer will always want to look like a lawyer and a designer like a designer, precisely that coherence is given through graphic elements that reinforce the message towards a consumer or client.
2. Professional motion graphics help you to be recognized
If we find a soda with a red label that will say Coca-Cola, white glass with a green Starbucks circle and a blue oval in a car are Ford. Professional motion graphics is the tool with which a client can recognize a business, it is these graphic elements such as color, shape, type of font, or the arrangement of all of them that act as reminders of things with which we relate them familiarly. If the blue oval were on a food package, we might associate it with a brand other than Ford.
The purpose of a design is for others to easily recognize you, from a yogurt container in the supermarket to your law firm among a thousand others.
3. Professional motion graphics helps you deliver the right message
Can you imagine the name of a law firm with Comic Sans? Or a children's party room with Trajan? The handling of graphic elements, which goes beyond intuition or personal taste, is what makes the designer capable of handling an image and projecting it to the public with a guarantee of effectiveness. Beyond well-intentioned deductions or assumptions, a careful study of the brand will make it more effective.
4. Design is not an expense, it is an investment
Being an investment, it becomes an indirect tool that allows customers to achieve success in their different purposes: that they prefer to go to your restaurant instead of the next one that they buy your brand because it offers more quality than the competition, which project confidence to whoever buys the product and we can follow us. These benefits by professional motion design can be seen in the accounting books of companies in market studies, in the increase in sales volume, and even in the productivity of a company when handling simpler and easier-to-understand formats and systems.
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